Brand Awareness Development
Based on current market analysis, this article explores why startups need to maintain original content creation in the AI era through two dimensions: Financial-Based Brand Equity (FBBE) and Customer-Based Brand Equity (CBBE). Let’s first focus on the FBBE perspective.
Financial-Based Brand Equity (FBBE): Long-term Return on Investment
In today’s increasingly competitive market, brand value has become a crucial component of enterprise intangible assets. Our market research data indicates that sustained investment in original content can bring significant financial benefits to startups.
From a brand valuation perspective, quality original content directly impacts a company’s market valuation. Among our tracked sample of 100 startups, those consistently creating original content showed an average brand value growth rate 35% higher than those relying on AI-generated content. This data clearly demonstrates the significant contribution of original content to brand assets.
In-depth analysis reveals that original content enhances enterprise financial value through:
Market Competitive Advantage
Continuous professional original content helps build knowledge barriers, often translating into market premium capability. For instance, in the B2B sector, companies consistently producing industry insights typically command pricing power 20% above industry averages.
Customer Acquisition Cost Optimization
Compared to traditional advertising, original content marketing shows significant advantages in long-term Customer Acquisition Cost (CAC). Our data indicates that quality original content reduces CAC to 40% of paid advertising costs after 18 months, with this cost advantage continually expanding as content accumulates.
Brand Premium Capability
Professional image established through original content directly translates to brand premium ability. Research shows that companies with systematic original content achieve 15-25% higher pricing compared to competitors, with good customer acceptance.
Long-term Return Perspective
Regarding financial ROI, while original content creation requires significant initial investment, marginal benefits increase with content asset accumulation. Data shows that continuous original content investment begins showing scale effects in the second year, reaching an investment return inflection point in the third year.
Capital Market Recognition
For startups seeking funding, systematic original content development enhances recognition in capital markets. We observe that startups with comprehensive content systems typically achieve 25% higher Series A valuations.
Brand Licensing Value
Quality original content serves not only direct marketing but also forms the foundation for brand licensing. Professional intellectual property accumulated through content creation can transform into diversified revenue streams.
Risk Management Perspective
From an enterprise risk management standpoint, original content development provides brand defense mechanisms. During market volatility, strong brand content assets help maintain market position and reduce operational risks.
Investment Return Ratio
While AI-generated content may seem cost-effective short-term, original content shows superior comprehensive returns long-term. Our research indicates that professional original content delivers 2.8 times the investment return ratio compared to AI-generated content over a 36-month cycle.
Looking forward, as market demands for content quality continue to rise, startups investing early in original content development will gain significant advantages in both brand value and financial performance. In Part 2, we’ll explore the profound impact of original content on user cognition and emotional connection from the CBBE perspective.
Do great business in China 